Donkervoort Renovation

Three roof inspections per day

About the customer

From distrust to profit: the roofer of Arnhem

Donkervoort Renovatie , led by Henk, is a roofing company from Arnhem with deep roots: a family business of generations of craftsmen. When Henk came to us, he was still working with a marketing agency that cost him €500 per request. He thought that was the norm.

Luckily, he managed to muster just enough confidence to give us the benefit of the doubt. His only wish? To be on the road every day for roof inspections in the region.

What we did

A website that generates requests, not frustration

We started at the base: a new website, completely focused on conversion. With the help of Webflow and our AI tools, we built a landing page for almost every place in Gelderland. This way, Henk is more visible locally than ever.

On top of that, we set up a series of powerful Google Ads campaigns, so that Donkervoort Renovatie comes up prominently with every relevant search query around "roofer". To further establish the name in the region, we also launched a social media campaign focused on recognizability and trust.

Atmospheric impression of

Donkervoort Renovation

View our work.

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The result

Three roof inspections per day, and plenty of requests

The results speak for themselves. Where Henk used to pay €500 per request, that amount is now a quarter. The new website converts significantly better and generates requests every day.

He now drives an average of three roof inspections per day, sends out a lot of quotes and receives several requests every week via the organic search results in Google.

In other words: grip, visibility and growth. Exactly as he wanted it.

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